We’re Carly & Petra, 

Identical twins who always knew we were meant to build something together. In our early 20s, we launched our first Etsy shop, but it wasn’t the right time or idea. A decade later, we’ve come full circle.

We dreamed of building something that felt like Pinterest for the spiritual and wellness space, but with content you could actually download and use for your brand. No more saving moodboards with nowhere to post them.

Born Replica was created for the soul-led spiritual or wellness creator who wants to show up online, but feels overwhelmed by how much time is spent trying to create videos and photos themselves, instead of doing what they really want to be doing: helping, supporting, and inspiring others.

After years of managing content for spiritual and wellness brands, we saw how frustrating it was to piece together visuals from Canva and random stock sites that just didn’t move you. 

The visuals weren’t immersive, emotional, or energetically aligned, we craved imagery that made you feel like you were being transported to another world.

That’s why every Born Replica collection is intentionally curated around energy, emotion, and cosmic alignment.

We sync our content drops with the cosmic calendar, think full moons, seasonal shifts, retrogrades, energetic portals, so you’re not just posting pretty content, you’re posting with purpose and timing that feels right.

It’s content that supports your message and the moment.

So we built what we couldn’t find:

A creative platform filled with aesthetic, high-vibe visuals designed to evoke emotion, spark connection, and make posting feel fun again, while staying rooted in your energy and rhythm.

This isn’t just content.
It’s a creative revolution for the soul-led.
Welcome to your next era.

Are you in? -  Petra & Carly