PLEASE READ THE FOLLOWING PRIVACY POLICY (“Privacy Policy” or “Policy”) CAREFULLY BEFORE USING THIS WEBSITE (the “Website”) maintained by Born Replica Inc (“Born Replica Inc.” or “us” or “we”). All users of this Website that access and use this Website hereby consents to this privacy policy and other applicable law. If you do not agree to this Privacy Policy, please do not use this Website. By using our Website, you consent to our Privacy Policy. We reserve the right to update this Policy at any time.

This Privacy Policy describes how Born Replica Inc. will collect, use, and disclose personal information of visitors to the Website. The Privacy Policy explains what types of personal information is collected from our users, how it is collected, how it may be used, and how it can be accessed. This Privacy Policy, together with the Terms and Conditions of Use, sets forth the general rules and policies governing use of the Website. It applies only to information we collect through the Website, and does not apply to our collection of personal information through other sources. We respect our guests’ privacy and are committed to protecting personally identifiable information provided through use of the Website.

1) WHAT IS PERSONAL INFORMATION?

Personal information is information that has been given to us on the Website, which relates specifically to our users’ identities. When creating an account, Born Replica Inc. may ask you for and collect the following information from

you:

1. a)  Name (optional);

2. b)  email address(es) (required);

3. c)  phone number;

4. d)  login username and password;

5. e)  credit card information and billing region as required for payments and tax purposes; and

6. f)  purchase and membership history.

We will not collect any sensitive health or medical data from you.

2) WHAT PERSONAL INFORMATION IS COLLECTED?

Personal information is collected through the Website’s technology by Squarespace, Squarespace Payments, and Stripe (“Service Providers”). We rely on our Service Providers’ built-in analytics and standard pixels (GA4, Meta Pixel, occasional Pinterest tags). When you access, navigate, interact with, or otherwise use the Website, the Service Providers routinely generate, collect, or receive technical, device, and usage information (“Technical Information”). Such Technical Information may include, by way of illustration and without limitation, for the purpose of security, analytics, and site functionality:

1. a)  information that your browser sends whenever you visit a website;

2. b)  device and/or browser type;

3. c)  model, manufacturer, operating system, and configuration;

4. d)  Internet Protocol (IP) address and general or precise geolocation derived therefrom or from other device

   signals;

5. e)  unique device, advertising, or other persistent identifiers;

6. f)  language, locale, and time-zone preferences;

7. g)  Internet Service Provider (ISP) or mobile carrier;

8. h)  the uniform resource locator (URL) or other identifier of the page or resource requested;

i) referring and exit pages, search queries, and other metadata describing your navigation path;
j) pages viewed;
k) diagnostic events, crash reports, and performance metrics;
l) anonymized or pseudonymized identifiers associated with advertising impressions or engagements; m) similar usage data;

n) date and time stamps of each visitor request; and o) clickstream data.

We do not run custom logging beyond what the Service Provider captures. We reserve the right to add, replace, or remove our Service Providers, and categories of Technical Information at any time and for any lawful purpose.

3) HOW IS PERSONAL INFORMATION COLLECTED?

The Website also collects personal information using cookies. Cookies are small files of information placed on a device when a user visits a website. Cookies are used to improve the customer service experience by enriching and improving guests’ online experience and access to the Website. Cookies save and retrieve information about visits to the Website, such as how it is entered and navigated. Born Replica Inc. uses cookies to identify and track visitors, their usage of the website, and their website access preferences, as well as gather demographic information regarding the Website’s user base as a whole. Cookies are also used to help us understand your preferences based on previous or current Website activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Website traffic and Website interaction so that we can offer better Website experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our Website users. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

Users can disable cookies on their computer by changing the settings of their browser. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. By continuing to navigate the Website without changing your cookie settings, you hereby acknowledge and agree to Born Replica Inc.’s use of cookies. If you turn cookies off, you will not have access to many features that make your Website experience more efficient and some of our services will not function properly.

4) WHY IS PERSONAL INFORMATION COLLECTED?

The purpose in collecting non-personally identifying information is to better understand how users use the Website, through monitoring and analyzing trends, tracking movements, and collecting demographics. The collection of personal information further allows us to:

1. a)  create/manage user accounts & memberships;

2. b)  provide digital content, downloads, purchases;

3. c)  process payments/subscriptions (through our Service Providers);

4. d)  communicate transactional and support messages;

5. e)  send marketing only if opted in by the user;

6. f)  personalize limited offers/content;

7. g)  improve site/services via aggregated analytics;

8. h)  detect/prevent fraud/abuse/technical issues;

9. i)  comply with legal, accounting, tax duties; and

10. j)  use aggregated/de-identified data for internal reporting/product development

We will only retain your information for as long as reasonably necessary having regard to the purposes for which your information was collected and will delete or anonymize such information after the expiry of such period unless otherwise required under the applicable law and any anonymized and aggregated information will be retained by us.

5) USE AND DISCLOSURE OF PERSONAL INFORMATION

Personal information is not used to identify users. Born Replica Inc. may occasionally send emails to registered users of the Website (i.e. those who have supplied their email addresses to join the mailing list) to provide users with information about new features, solicit feedback, or keep users up to date with Born Replica Inc.’s products and services. Users have the option to opt-out of this feature.

Born Replica Inc. will only disclose personal information to third parties in the following specific circumstances:
a) Users have consented to disclosure of personal information for a designated purpose;
b) As required by Born Replica Inc. employees, contractors or affiliated organizations that process the

information on Born Replica Inc.’s behalf, provide services on the Website (including our Service Provider, payment processor, email service provider, analytics, and hosting), and whom have agreed not to disclose said personal information to others;

c) To comply with any applicable laws, in response to a subpoena, court order, governmental requests, or to defend a legal interest;

d) To enforce or apply any agreements between Born Replica Inc. and you; and
e) Where Born Replica Inc. believes in good faith that disclosure is reasonably necessary to protect the property

or rights of Born Replica Inc., third parties, or the public at large.

Except as set out in this Privacy Policy, Born Replica Inc. will not disclose, sell, distribute, rent or lease your information to third parties unless we have your permission or to complete a transaction for you. We do not sell, rent, or otherwise share your identifiable information to third parties for unrelated third-party marketing use without your express consent or user opt-in.

We may share your information that we collect from you or that you provide to us with selected third parties to operate and provide the services outlined herein, and to enforce or apply any agreements between us and you, or to investigate potential breaches of such agreements.

We will only share your personal information with: related entities, service partners or Service Providers, contractors, sub-contractors, agents and/or representatives for their assistance with the services we provide to you. We will ensure that corporate third parties who have received your information from us will maintain a comparable level of protection of the information as set out in this Privacy Policy by using contractual or other means. To the fullest extent permitted by applicable law, we exclude all liability arising from the use of your information by third parties. We can, on request, confirm the name of each third party that your information is, or will be, transferred to.

In the event that a third party proposes to acquire all or some of our business and/or assets, we may disclose your information to that third party in connection with their proposed or actual acquisition. In the event that we become insolvent or we are in any similar situation, we may also disclose your information to third parties as part of a business or asset sale carried out where such disclosure is lawful and compliant with any and all applicable laws.

6) PROTECTION OF PERSONAL INFORMATION

The security of personal information is important to us. Born Replica Inc. implements a variety of security measures to maintain the safety of your information. Your information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential.

When you place orders on our Website, all payments are processed through our Service Providers, Squarespace Payments / Stripe. All sensitive and/or credit information you supply is transmitted via HTTPS (TLS encryption) technology. We do not receive or store full credit card or payment card numbers. Our use of Squarespace Payments / Stripe adheres to the current Payment Card Industry Data Security Standard (“PCI-DSS”), including but not limited to: installing and maintaining network security controls, applying secure configurations to all system components, protecting stored account data, protecting cardholder data with strong cryptography during transmission over open, public networks, protecting all systems and networks from malicious software, developing and maintaining secure systems and software, restricting access to system components and cardholder data by business need to know, identifying users and authenticating access to system components, restricting physical access to cardholder data, logging and monitoring all access to system components and cardholder data, regularly testing security of systems and networks, and supporting information security with organizational policies and programs.

While Born Replica Inc. takes precautions to protect the personal information provided, please remember that electronically submitted data is not 100% secure, and we, therefore, make no warranties as to the security of any information submitted to us electronically.

7) THIRD PARTY LINKS

The Website may from time to time contain links to other websites, that are not operated by us. When visitors click on a third-party link, they will be directed to that third party’s site. These third parties have separate and independent privacy policies concerning the treatment of personal information. We therefore have no responsibility or liability for the content and activities of these linked sites. We strongly advise you review the privacy policies of these other websites before posting comments and or personal information to them, or disclosing any information to a third-party.

Born Replica Inc. takes no responsibility for the content, privacy policies or practices of any third-party sites, products or services, nor their collection, disclosure, or use of any information submitted to them by you. Nonetheless, we seek to protect the integrity of our Website and welcome any feedback about these linked sites (including if a specific link does not work).

8) STORAGE OF PERSONAL INFORMATION

Born Replica Inc. will only store personal information for a period that is reasonably necessary to meet the purposes for which it was collected.

We will hold the information associated with your account, together with the records of the transactions you conduct on the Website, for as long as your account remains active and, thereafter, for a further period of up to seven (7) years. This is required in order to satisfy our statutory obligations relating to taxation, financial reporting, and other applicable accounting requirements.

Once this seven (7) year period has elapsed, or sooner where the data is no longer necessary for the purposes for which it was collected, we will securely delete the information or de-identify it so that it can no longer be linked to you. We will, however, maintain a minimal record of your marketing preferences and opt-outs but only to the extent required to ensure that your choice is respected and that we do not inadvertently send you such communications in the future.

9) MODIFICATION OF AND ACCESS TO PERSONAL INFORMATION AND USER RIGHTS

Subject to applicable data-protection laws and any lawful reason on which we rely to process personal information, you are entitled to exercise the following rights with respect to the personal information we maintain about you.

Access to personal information: Upon written request, Born Replica Inc. will provide users with access to personal information given to us.

Deleting or correction personal information: Upon written request, Born Replica Inc. will:
(i) destroy any personal information about users that it keeps on file, if permitted; or
(ii) correct any incorrect personal information, while allowing users to continue accessing its website.

Please note that any request to destroy the personal information we have on file may exclude you from any email communications from Born Replica Inc. regarding our Website, products, and services.

Modifying preferences: You can modify your preferences and profile directly on the Website at any time.

Marketing Communications: You may decide at any time that you no longer wish to receive such marketing communications from us. You may do so by following the unsubscribe instructions provided in any of the communications, or upon written request. Please be aware that, even after you opt out from receiving marketing messages from us, you will continue to receive administrative messages from us regarding the Website.

To request a change or correction, please contact us through our contact information: hello@bornreplica.com

The rights listed above may be limited, for example, where fulfilling your request would reveal personal information about another individual, where it would infringe the rights of a third party (including our rights), or where you request deletion of data that we are legally required to retain. Where we deny a request, we will provide you with our reasons, subject to any legal restrictions on disclosure.

10) CHANGES TO PRIVACY POLICY

Although most changes would likely be minor, Born Replica Inc. reserves the right to modify this Privacy Policy at any time. Policy changes will apply only to information collected after the date of the change.

If we decide to change our Privacy Policy, we will post those changes to this page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. Born Replica Inc. encourages visitors to frequently check this page for any changes to its Privacy Policy.

Your continued use of this Website after any change in this Privacy Policy will constitute your acceptance of any such changes to this Privacy Policy.

11) TERMS AND CONDITIONS OF USE

Please also visit the Born Replica Inc. Terms and Conditions of Use section of our Website, establishing the use, disclaimers, and limitations of liability governing the use of our Website.

12) CHILDREN’S PRIVACY

This Website is not directed to persons under thirteen (13) years of age. If a parent or guardian becomes aware that their child has provided us with personal information without their consent, they should contact us at hello@bornreplica.com. We do not knowingly collect personal information from children under thirteen (13). If we become aware that a child under thirteen (13) has provided us with personal information, we will delete such information from our files.

13) CROSS-BORDER DATA TRANSFERS

Born Replica Inc. is based in Canada. Personal information that we collect from you may be transferred to, and stored at, any of our affiliates, partners or Service Providers which may be inside or outside Canada, primarily including the United States, but not limited to countries outside of these jurisdictions. By submitting your personal information, you agree to such transfers.

Your personal information may be transferred to countries that do not have the same data protection laws as the country in which you initially provided the information. When we transfer or disclose your personal information to other countries, we will protect that information as described in this Privacy Policy.

14) GOVERNING LAW

This Privacy Policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.

15) CONTACT INFORMATION

If you have any questions about our Privacy Policy, please contact us through our contact information:

hello@bornreplica.com